International Business Development Strategy

Tips, News and Online Guide to Global Business Management.

Tuesday, January 3, 2012

Favourite Stores in Sydney’s Boxing Day Shopping Madness

Although Christmas is over, Boxing Day is the most important part of your holiday calendar since this is the perfect time to give gifts to your family and friends. Aside from that, shopping malls, boutiques, and countless stores in Sydney offer the best discounts and amazing product offerings. Find great deals and bargain prices on every item imaginable from fabulous clothes to trendy shoes. During the holiday season, sales dominate and it is not surprising that consumers are looking for ways to save time and maximise money for their shopping spree. With the help of a specialised shopping search portal, it would be much easier to check out the latest product offerings in the city’s hottest shopping centres.

Source: fabsugar.com.au

In Boxing Day Australia, Sydney’s retail sector take advantage of the growing and swelling ranks of shoppers that rummage fashion houses, clothing boutiques, electronics shops, and sports stores in Sydney. Choose the store that offers wallet-friendly prices with the fraction of the retail price you normally see on department stores. Although shopping centres offer marked-down prices and great freebies, specialty boutiques provide quality items that are one-of-a-kind so when you visit Portmans, you will receive generous discounts for their clothes, shoes, and other fashion accessories that you can’t find anywhere else. Doing business in the fashion retail sector has never been so busy and lucrative with the much-anticipated Sydney Boxing Day shopping sale.

Myer

Source: news.com.au

If you want to have that lovely heels worn by TV presenter Jennifer Hawkins or that favourite jeans from the latest fashion collection then Myer is your store to choose. Pickup anything on drop-down bargain prices from men’s and women’s wear to cosmetics and skin products. By the time the store opens at 6pm on December 26, hundreds of eager shoppers would be lining up to take advantage of their post-Christmas sale. No wonder, storeowners and sales personnel alike work overtime just to make sure the business earn as much money as possible during this Boxing Day shopping spree.

David Jones

Source: heraldsun.com.au

Want to wear the fashionably trendy clothes of supermodels Miranda Kerr, Samantha Harris, or Megan Gale? Call out your fashionista friends and get massive savings on the David Jones’ Boxing Day sale. Head to the nearest store and start your last minute shopping for the best fashion accessories for your missus, latest Android smartphone for your mates, and cheap kitchen essentials for mum.

INCU Clothing

Source: dailymelbourne.com

Women and their girlfriends love to go shopping for high fashion clothing and the best place to start would be INCU Clothing. Choose a wide selection of clothes and other fashion items from Alexander Wang, Marc Jacobs, Opening Ceremony, and ACNE. Though the Melbourne shopping scene is quite lucrative, there is also an increasing demand for luxury fashion in line in Sydney especially during Boxing Day. Like most businesses, INCU Clothing also capitalise on the growing number of shoppers this time of the year.

Peep Toe

Source: intermain.com.au

Strut your wear with Peep Toe’s handcrafted shoes. Visit their Sydney stores in order save to as much as 70% on bags and accessories. Be the first shopper to grab bargain-friendly prices at their Westfield Shopping Centre or Castle Towers shops. Just like its fellow competitors, Peep Toe records all-time high in sales during this time of the year just as Boxing Day sales Perth figures are starting to pick up.

Ralph Lauren

Source: moodiereport.com

If you are conscious with branded clothing but want to save money at the same time then you might as well head to any Ralph Lauren boutique on Boxing Day to get 30% to 50% off on selected men’s and women’s apparel. In their yearend sale, you can be the fashionable person that you want to be without spending too much. Although you can celebrate Boxing Day Adelaide or Brisbane, you can always buy something for your friends and family with a few clicks on the mouse on online shopping sites.

Source: http://www.smh.com.au/lifestyle/shopping/boxing-day-sales-20091223-lcz6.html Read more »

Wednesday, December 14, 2011

Best Christmas Ideas for Startup Businesses

When it comes to starting businesses, advertising your products and services is one way of getting a firm foothold in a particular market niche or segment. Whether you’re a Christmas lights Brisbane provider or not, there are many opportunities that awaits you. Aspiring businessmen can take advantage of the Christmas season by maximising the opportunities to expand one’s market presence. In order to convince people to check out what you have to offer, consider certain Christmas ideas that will be beneficial to your long-term business operations. If you’re contemplating the idea of doing business then you might as well begin it on the holidays and cash in with the sudden surge of Christmas shoppers. Would-be entrepreneurs would save time and money if they make a reliable business search at a specialised search portal catered to the Aussie market.

Source: sheknows.com

It is the most wonderful time of the year to attract new customers and clients. Startup firms and small businesses should take advantage of all the festive celebrations around them. With all the giving and receiving, it would be a sound business decision to sell something that the people would need at this time of the year. From there, you can build up success and start earning profit. You can’t help but being nice to your prospective customers but you have to think about gaining additional income to fund your expansion plan for the coming year. Here are some of the best Christmas ideas for any Melbourne startup business or Christmas hampers Australia manufacturer:

Christmas Cards

Source: austchristmascards.com.au

A good way to cheer up people and create meaningful relationships is by giving Christmas cards as a friendly gesture. Customers would appreciate if you send cards to them as a gratitude for their continuing support. This is an effective tool to transform casual buyers into repeat customers. If you are a Christmas decorations Melbourne provider then you might as well consider the idea of including greeting cards for your customers just to let them know that you appreciate them.

Corporate Giveaways

Source: shoutpm.co.uk

Sure, everyone loves a good corporate giveaway. In fact, many businesses and organisations are offering these to their customers and clients. Not only it will save them time and money, corporate giveaways are presentable and popular. Some giveaway items include pens, printed t-shirts, caps, buttons, mugs, and other office items.

Christmas Baskets

Source: ofrconsulting.com

The good thing about giving Christmas baskets, customers would save their time and money going to shopping malls and Christmas shop Melbourne. Baskets may contain favourite items like chocolates, wine, ham, and pasta ingredients.

Personalised Products

Source: perfectpromo.co.uk

Providing something that is personalised will have a favourable response to customers and clients alike. They would love to see their names and other customised accents to suit their taste and preference. Personalised products may include bracelets, shirts, and pants.

Gift Wrapping

Source: davidnuttall.info

One of the most favourite services that most clients and customers would want is gift-wrapping service. Some businesses, such as a Christmas hampers Melbourne provider and gift shops Perth, provide gift-wrapping to shoppers free of charge.

Source: http://www.tiptoptens.com/2011/11/15/top-10-christmas-holidays-business-ideas/
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Wednesday, December 7, 2011

Six Ways to Keep Your Business Search Engine Relevant

Search engines have become part of our online life because we can’t find what we want without utilising these search portals. Technology has advanced in leaps and bounds that searching information online is no longer an Indiana Jones adventure that we have to hit or miss. Apart from that, business search has made it possible for users to get the “most up-to-date” results. All you need is to adjust to the ever-changing search engine algorithms and website traffic so that you will know how to keep your website relevant to these unexpected and dynamic online conditions. If you are looking for businesses for sale and franchise opportunities in Australia via specialised search portal Odusee, make sure that you know how to manage your online campaign.

Source: socialtimes.com

Stay ahead of the game at all cost by keeping your business relevant to the ever-changing trends and conditions. It is not just about flooding the World Wide Web with content that doesn’t have to do with your business. It is about convincing users to visit your site and to know more about the products and services that answer their needs and wants. There are unexpected effects to your online marketing initiatives so you need to adjust accordingly. Here are the six effective strategies to keep your business relevant and achieve online presence:

Be an Authoritative Content Provider

Source: adworkz.com

When you’re starting a business website, you need to understand that there are literally hundreds of factors that you need to take into consideration if you want to ensure that your website to rank first in various search sites. Among the things that matter in your website’s online presence is search relevance and inbound links. Search results can fluctuate from time to time so your website’s visibility may be affected as well. If you offer quality and authoritative information, it would be easier for users to find your website.

Never Put Bad Backlinks

Source: bluebacklinks.com

When you put backlinks, make sure it points back to your website or any affiliate networks. Bear in mind that search engines will always determine if you are putting bad and malicious backlinks and dead links that lead to nowhere. Aside from that, other schemes that include “10,000 backlinks for $10” packages can get you penalise in future search algorithm updates. Make your backlinks organic by encouraging users to share information through social networks. Relevant backlinks, that people are interested with, may get viral via social sharing.

Social Presence

Source: blogging4good.blogspot.com

Using social networking is one way of getting in touch with users in a personal level. Make sure that you share content and try to get new followers into your social networking sites.

User-Friendly Site Navigation

Source: blogs.ebrandz.com

Simple website navigation is one way of making sure that users can access to different website content. Though layout and design vary from site to site, maintaining an easy navigation is one way of minimising the number of clicks for users to access important content. Aside from helping users find content, you are also making it easier for search engine spiders to crawl your site.

Diversify Web Traffic

Source: digstuffs.com

As the old saying goes, “don’t put all your eggs on one basket.” Never focus in a single traffic stream when promoting your website because once the traffic is cut off, your website suffers. Consider the idea of diversifying your online traffic stream by taking social networking, social sharing, and viral marketing into consideration. Never focus too much on your Google business listing because there are other marketing streams that you need to tap.

Update Yourself With SEO

Source: geeksonsteroids.com

It would be a good long-term goal to get new friends and quality links than using an aggressive, intrusive marketing campaign in an effort to get quick traffic and thousands of questionable links. Keep yourself updated with the latest SEO techniques so that necessary adjustments can be made for your online marketing plan.

Source: http://www.entrepreneur.com/article/220786
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Wednesday, November 30, 2011

Using Social Media in Small Business Corporate Social Responsibility Strategies

We understand that businessmen and entrepreneurs work hard to earn profits and grow their businesses. In a world filled with challenges and competition, it is not surprising for these people to think about return of investment all the time. Small businesses and startups don’t necessarily earn the money that they want so they consider the idea of investing with people and deal with various social causes to attract investors and willing supporters. Social media for business has made the world smaller and globalised as the Internet brings people closer than ever. In fact, finding businesses for sale and franchise opportunities are much easier than ever before because you can always visit specialised search portal Odusee to check out which business model fits your preferences.


 Source: laviniacarr.com



Successful companies and organisations usually “pay back” their customers that made them successful thru programs like cancer research, scholarships, charities, and other cause-oriented projects. Though it involves a lot of money, small startups can always involve the community in their growth plans and it doesn’t have to cost money at all. Time and effort is what matters the most. With social media, small business owners can raise money to help people thru an online fundraising activity. Utilising social networking can do wonders in order to get the online community involve in such project. Apart from that, it will also raise the social profile of the company itself. Here are the five best strategies to implement corporate social responsibility thru social media:

Lead By Example

Source: ph-int.org

When it comes to implementing a corporate social responsibility program, it is important to think in a long-term basis because these projects take time to yield favourable results. As a business owner, it is important to engage with brand, provide feedback to users, and be like a Steve Jobs-like evangelist in the World Wide Web.

Earn and Listen

Source: iacmr.org

If you want to know the needs and preferences of the online community, make sure to determine the social issues that you need to address. It is an effective social media strategy for small business to learn and listen from your customers. Bear in mind that you need to know which communities that really need your help. Create Twitter hash tags in order to attract more people and share knowledge and information about an ongoing CSR initiative.

Build New Solutions

Source: awards.builderandengineer.co.uk

As they say, necessity is the mother of inventions. When it comes to encouraging people to help others, you have to utilise various social media options in order to reach the greatest number of Internet users. A successful way of making a viral promotion is initiating something like a “paying it forward” kind of a promotion. Build new ideas and solutions to make your CSR initiative a successful one.

Talk to People

Source: batterydancecompany.blogspot.com

How to use social media for small business? Through effective communication, you can get in touch with people and know what they want and need. Whether you chat, blog, or post status updates, fresh news and information will always keep your followers informed. Any meetings, press releases, and briefings should be shared through all online marketing channels.

Invest

Source: capitamall.listedcompany.com

Once you gain the benefits of implementing a CSR initiative, it’s time to invest on other projects in order to raise your portfolio in social advocacy and cause-oriented initiatives. Remember, doing good to others is always good to your business especially in so-called Socially Responsible Investments.

Source: http://mashable.com/2010/02/02/corporate-social-responsibility/
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Wednesday, November 23, 2011

Growth Strategies for Startup Businesses in Australia

Growing pains are always part of business because success can’t be achieved without overcoming stumbling blocks that come along the way. No matter how hard you work to achieve success, you will always encounter challenges and difficulties in the course of your business operations. At the end of the day, patience and perseverance separates failed businesses from the successful corporations. Even when things don’t go your way, find effective growth strategies to achieve success. Bear in mind that even the top businesses in Australia started from scratch in the beginning before making it big time. If you’re planning to start your very own business, check out the easy startup businesses at specialised search portal Odusee.

Source: jmbdesigns.net

Businessmen always think about meeting sales targets and meeting profit objectives. Unfortunately, many businesses can’t sustain growth as they expand beyond their control. Besides, adding new products and services may not be the best strategy because you may end up overextending your resources. Just remember that you’re wasting time and effort on something unproductive, which may hurt your business growth potential in the long run. Plan your course of action on a long-term basis instead of looking for quick yet haphazard solutions. Here are the best growth strategies for startup businesses:

Expansion Blues

Source: entrepreneurshipsecret.com

A growing business is not as easy as you think, there are a lot of new challenges and issues that you need to face. Certain product retailers may be relatively successful in some promotions but it doesn’t mean that they can be successful online. When there is a certain market leader in a particular industry, it is obvious that it will take much of your time and resources to attract their customers and compete with them. Even the best startup businesses once struggled to convince customers to try their products and services.

Getting Market Share in Current Segment

Source: smexcellence.com.au

If you can’t beat them then join them. Market leaders in certain industries have established their proven and effective growth strategies, so if you want to reach that stature then you have to follow their style too! It doesn’t have to mean that you need to copy their marketing plan, just make sure it suits well to your business and customers as well. The real score of the matter is that cheap startup businesses don’t come to you as loose change, there is a lot of work, dedication, and hard work needed to achieve success.

Be a Specialist

Source: pbda.com.au

People don’t necessarily listen to new market players so the only way to get the customers’ attention is to present yourself as a specialist. Many small startup businesses grew because they specialise in certain products and services not offered by other businesses. In order to convince people as to what your business is all about, tailor fit your message to certain customer and market segments as a way of directly speaking to them.

A Good Marketing Plan Counts

Source: ces.sdsu.edu

Before the top 10 startup businesses became successful, they started their operations with an effective marketing plan in order to promote their products and services from the very get go. A simple marketing campaign is enough to get you started and let consumer demand jumpstart business interest. From there, you can build up your success by making certain adjustments to fit in with the changing market forces and industry trends.

Source: http://flyingsolo.com.au/working-smarter/growth/growth-strategies-avoid-growing-pains-in-your-business
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